Most couples ask when before they ask anything else. After two decades planning weddings in Sayulita, Karen Ruezga walks through each season the way she'd walk through it in a first conversation — what November light actually looks like, why May is quietly her favorite month, what green season really feels like on the ground, and the holiday weeks the venue doesn't book at all. An honest guide for couples who want the date to match the wedding they're picturing.

Every couple I've worked with here says the same thing the morning after. I've been watching that happen for years — and I think I finally understand why. People come to Sayulita for the beach. They stay for something they can't quite name. I've been watching that happen for years. And I think I finally understand why. It's not the venue. It's not the flowers or the light or the fact that the Pacific is right there. Those things are real, and they matter. But they're not wha